Last month, we dove into the basically effortless way that you can use this free service to increase your visibility.
In our second of three articles about your Google My Business website, we’ll talk about another way to get your business front and center when it comes to local searches.
It’s pretty common when people are searching for a business with an actual location/brick and mortar store that they are usually following up their search terms with “near me.”
When you search locally, you will almost always come across the Google Local Map Pack.
Not only is this a way to get yourself on page one, but Google’s placement of the map on the result's page makes it the first thing people see, and your competition is only three other businesses. The map is typically placed right above the list of organic search results.
But let’s say you don’t make it into the top three. Google also includes a “view all” option and provides you with more businesses in your area. All search-related businesses are pinpointed on the map, so people searching can easily see each business location.
Searchers can zoom in and out of the map to get more detailed options. Let’s say, if they are looking for something in a particular neighborhood, this feature can be extremely helpful.
Once they click on your business on the map, it will open a pop-up box with general information on your business, all from your Google My Business website. Here, they’ll be able to see things like your reviews on Google, photos posted by customers, your businesses’ personal website, phone number, address, and hours of operation. It will even give you a time chart that will map out how busy you are usually at any given time.
If there is one thing we all know when we search for something, we want vital information first. By utilizing the Google Local Map Pack, searchers can get that info without clicking through multiple pages to get it all.
So, how do you get on the Local Map Pack? The best and most reliable way is through an impeccable SEO strategy. With the help of Search Engine Optimization (SEO) and appearing as a top business in your area, you will greatly increase your visibility.
More visibility means more traffic to your website.
More traffic to your website means more chances for visitors to browse your page and come across the Splashdown pool builder. I’m sure you can guess the rest from there.
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