Online Marketing in the Time of Corona

If there is one thing we have learned over the past year, businesses are relying on the Internet now more than ever.

For months across the country, we were all on lockdown. Even after the initial lockdown, there are some places that have reinstated the mandate to slow down the spread.

The effect this has on all businesses has been witnessed far and wide, with the constant yo-yoing of opening and closing your business depending on mandates or if employees contract the virus and you need to properly sanitize the building.

This swift change in how we shop and buy goods has thrown digital marketing and digital advertising into overdrive. 

While many people were already shopping online for items easily sent in the mail, this past year has introduced the need for all businesses to up their website game if they want to sell their product.

One business this directly relates to is the swimming pool industry. 

When in the market for their own swimming pool, it’s expected customers will head to a showroom, look through catalogs and physically meet with the business, so they can visualize what they are looking for.

As we have seen over the past year, this way to shop and feel out your purchase is becoming more and more problematic.

That’s where a fresh website, search engine optimization (SEO) and a custom pool building platform come in.

Here we’ll talk about the new and effortless way your customers can shop and build their new swimming pool.


Dive Deep into the Future of Sales

Your website is your store front on the world wide web.

It’s important to create a space where people want to stay and explore what you have to offer. 

Now that people are spending more time at home and shopping at home, it goes without saying the look of your website will have a direct impact on your sales.

Clean. Crisp. Minimal. 

You want to create something pleasing to look at and easy on the eyes. Too many photos or too much text can jam up your website and make people feel overwhelmed.

Because we are so used to seeing everything all at once, simple may sound like plain, but in the eyes of the Internet, simple allows viewers to focus on what’s important and not feel rushed or feel anxious.


New Website, High Traffic

In addition to a fresh-looking website, you also want to consider how you can make it easy for people to find your website.

That’s where SEO comes in. 

Working with SEO experts, you’ll begin to notice your website moving up in rank on search engines. This is crucial if you consider how people (including you) use Google.

When searching online, 75% of people do not go past the first page. That is a MASSIVE number! It’s clear to see, if you are looking to grow your business in the digital age, you need to incorporate SEO into your business plan.


Selling with Splashdown

Another essential piece is the ability for customers to build, view and price their swimming pool from the comfort of their home.

While there are some platforms that let customers select their swimming pool features, there is only one platform that truly offers an interactive view of the pool you are building along with the price.

Splashdown by Deep Dive Advertising is a true “build your pool online” platform. With it, customers can pick everything down to the tile color and see it immediately on their computer screen.

They’ll be able to move forward in the pool construction process with a concrete idea of what they want and how much it will cost them. 

Also, the time saved for both parties is huge. It gives you more time to consult with customers and them a quicker way to get the ball rolling on their new swimming pool.

In a time when people are spending an immense amount of time at home and avoiding crowds, creating a clean, fresh website and offering an online custom pool builder is priceless.

After the year we had, it’s not hard to imagine the increasing desire for a backyard oasis. A place to escape and feel like you’re on vacation only steps from your backdoor.

The sales are definitely there, it’s all just a matter of setting up your business for success in this new digital marketing age.


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